Business Branding

Upon my recent employment I made a comment about professional attire should accompany a professional company. Polo style shirts are more suited for the weekend picnic or BBQ, maybe even running the streets on luncheons, but for trade shows and meetings that are to introduce a prospective client or customer to what we are, it is certain that a beautifully adorned classic oxford is in top form. With that, my wonderful boss said something that swiffered my heart, "Well Tim, why don't you coordinate the fashion for our trade shows. Go to Jos a Bank and pick up some shirts for you and Scott and get them embroidered." If you know me, then you know what I was feeling at that glorious moment.

The shirts shown are the first 3 of what is soon to be an amazing array of wonder and beauty. In my appropriation of company branding I wanted to do something different. Despite a brilliantly pressed shirt, crisp, clean and polished, I wanted more than the typical logo on the chest, so I opted for a stylishly branded cuff. The results were perfect. I loved the cuff work. I wore the shirts to LAGCOE this past week and they were an absolute hit. It worked well because I where sweater vests quite often, so with that, the company name is not lost to sight. I played with a few ideas for this, it was either the cuff work or the Noble Plastics initials on the collar, but the initials on the collar are generally used for the initials of the individual wearing the shirt, and my name does not contain the N or P as initials.